Strategic government and policy advisory for organizations shaping health, technology, and AI in Canada
We help organizations align innovation with regulatory change, manage political risk, and advance priorities within complex public systems.
What We Do
Organizations operating in highly regulated sectors face overlapping pressures:
Evolving federal and provincial government policy
Regulatory and legislative reform
Public procurement constraints
Fiscal and budgetary shifts
Stakeholder and coalition dynamics
Context Aware Strategies provides disciplined government relations strategy and execution across these environments — integrating policy insight, political judgment, and sector fluency.
We do not simply navigate government.
We help position organizations within it.
About
Context Aware Strategies
Context Aware Strategies advises organizations operating in complex, regulated environments where health systems, technology, and public policy intersect. We help clients anticipate regulatory change, align innovation with government priorities, and position themselves effectively within Canada’s evolving policy landscape.
We combine policy expertise, political judgment, and cross-sector experience to develop disciplined strategies — advancing opportunity while managing regulatory and reputational risk.
Led by Abid Malik, a senior public affairs and policy advisor with more than 20 years of experience across government and the private sector, the firm provides strategic government and policy advisory at the federal, provincial, and municipal levels across Canada.
Sector Focus
We advise organizations at the leading edge of innovation:
Health System Stakeholders
Life Sciences/Medical Technologies Digital Health
Artificial Intelligence
Our work includes advising companies, associations, and innovators seeking strategic alignment with Canadian government policy, regulatory reform, and system change.
Strategic Capabilities
We support mandates involving:
Federal and provincial government engagement
Regulatory and system change strategy
AI regulation and innovation alignment
Market-entry and funding strategy
Stakeholder coalition development
Executive and board-level readiness
Our work spans offence and defence — advancing opportunity while mitigating regulatory and political risk.
Leadership
Meet Abid Malik
President, Context Aware Strategies
Context Aware Strategies is led by Abid Malik, a senior public affairs and policy advisor with more than 20 years of experience across government, professional associations, and the private sector.
Abid has served as Director of Policy to two Ministers of Health and as Director of Government Relations at the Ontario Medical Association, guiding multi-year advocacy strategies that influenced major health-system investments. He has also advised organizations on digital health, procurement, and regulatory strategy while working at Santis Health, Sussex Strategy Group, and eHealth Ontario.
He brings cross-sector perspective — enabling clients to anticipate policy shifts and align innovation with public-sector priorities.
Contact Us
If your organization operates in a complex regulatory environment and requires strategic alignment with Canadian government policy, we can help.
Schedule a confidential consultation.
Email/call us or fill out the form.
Toronto, Ontario
info@contextawarestrategies.com
(416) 566-2243